Floor Graphic - "Branded Zone"

Floor Graphic - "Branded Zone"

Product Overview

Are you challenged to drive traffic to your promotions? One retailer created a "branded zone" to solve this problem. The results: year-to-year sales increased by 29%. Add visual impact, tell your story, build brand awareness and direct customers to your promotions - your marketing dollars will go further and you will be better able to capture unplanned store purchases. Contact the Buhl Press today and learn more about this application.

• Designed for complete floor coverage
• Thin gauge clear film material
• Overlaminate not required
• Durable

Floor Graphic – Installation/removal instructions

1.      Clean floor surface prior to application of graphic and insure that floor surface is dry

2.      Peel back backing paper (release liner) 1” from top

3.      Fold and crease the backing paper

4.      Align and apply the graphic starting at the top using firm strokes with a plastic squeegee or stiff cardboard

5.      Continue removing backing paper and smooth out with squeegee

6.      Re-squeegee the edges of the graphic using firm strokes to insure edge adhesion

7.      Remove top liner to expose completed floor graphic

8.      Removal - Lift one edge of the graphic and pull, using short quick strokes. Pull at an angle less than 45 degrees for best results (Removability up to 180 days following installation)

E-mail Paul Pirkle (ppirkle@buhlpress.com) if you have any questions/comments.

buhlpress.com   708-449-8989

Multiple Awards go to the Buhl Press

NAPL Management Plus Awards to Honor 18 Firms for Marketing Excellence

February 13, 2012

EAST RUTHERFORD, NJ—Feb. 13, 2012—The National Association for Printing Leadership (NAPL) will honor 18 graphic communications companies for marketing excellence with NAPL Management Plus Program Marketing Plus Awards at the industry-wide Vision 3 Summit in Marco Island, FL, Feb. 19-22, 2012. For information about the conference, go to www.vision3summit.org.

Leading the award honors were Action Graphics of Lincoln Park, NJ; Castle Press of Pasadena, CA; Hatteras Press of Tinton Falls, NJ; and Specialty Print Communications of Niles, IL. Each company won five awards.

Specialty Print Communications led the parade of Gold Awards, with three top prizes. Hatteras Press, Ripon Printers (Ripon, WI) and Grand River Printing & Imaging (Belleville, MI) each won two Gold Awards.

“Each year, the scope and sophistication of these entries grow as industry companies strengthen their considerable skills as marketing services providers,” said NAPL President and CEO Joseph P. Truncale, Ph.D. “The submissions this year were at the highest level of marketing excellence in everything from direct mail to website presence, and there was stiff competition for the top honors. Marketing continues to become an increasingly important part of our industry’s services, and we are excited to spotlight the outstanding work of these companies at our awards presentation on Feb. 21.

“The Marketing Plus program does not judge printing craftsmanship—although there were many splendid examples of superior printing in the entries,” Truncale continued. “Instead, Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their clients’ success and their own growth. NAPL is proud to honor their achievements.”

NAPL Marketing Plus Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign and its success in meeting its stated goals. The 2011 Marketing Plus Awards program honored graphic communications companies for marketing excellence in 10 marketing categories, with competitors garnering 46 awards overall—15 Gold Awards, 17 Silver Awards, and 14 Bronze Awards.

Multiple award winners include:

• ABS Graphics, Addison, IL;
• ANRO Inc., West Chester, PA;
• The Buhl Press, Berkeley, IL;
• EU Services, Rockville, MD;
• Shawmut Printers, Danvers, MA;
• Suttle-Straus, Waunakee, WI;
• Think Patented, Dayton, OH;and
• Velocity Print Solutions, Scotia, NY.